In the cosmetics industry, packaging is a decisive factor in brand perception. Under the motto ‘Design and Sustainability meets Technology,’ KURZ Design Management has developed a packaging concept that combines design aesthetics with material awareness and production efficiency in a luxurious and original way.
Innovative overall concept: The jar and outer packaging have been perfectly coordinated. The jar has been finished with ALUFIN® KPW XU, MAT: 10125759. The outer packaging has been lightly embossed and finished with COLORIT® hot stamping in terracotta and blue. The simple floral decoration on the outer packaging is reflected in a glossy version on the jar, creating a harmonious overall visual and tactile experience. The concept will be presented for the first time at the LUXE PACK Monaco 2025 and K 2025 trade fairs.
LEONHARD KURZ develops overall concepts for sustainable embellishment that begin with the choice of materials and unfold in the design.
For the design of the jar, KURZ Design Management created a floral, Asian-inspired design based on nature. Flowers and leaves surround the jar and captivate with the metallic shine of our LUXOR® / ALUFIN® decors. The natural, subtle colors were created by overprinting the previously embossed areas.
KURZ subsidiary ISIMAT specializes in decorating hollow containers and conical hollow bodies such as tubes, jars, and glasses. With its unique Conical inLINE FOILING technology, jars can be finished to almost 360º, as in this project - whether with partial metallic effects or full-surface, bold colors. A jar which is 100% bio-based from project partner Weimako was decorated. The jar is completely recyclable after use - including the decoration.
KURZ subsidiary ISIMAT specializes in the embellishment of glass and plastic products. Its unique inLINE FOILING process enables the precise embellishment of conical hollow vessels.
Our partner company Weimako develops sustainable packaging solutions such as jars and cans made of cellulose for the cosmetics industry. These are biodegradable and industrially compostable.
Good design means not only standing out visually at the point of sale, but also reflecting challenges such as globalization, automation, and sustainability. In line with current trends, KURZ Design Management Packaging and Print has developed an Asian floral design for the outer packaging that matches the jar. The design was hot stamped with COLORIT® and impresses with its subtle muted colors and tactile high-end decoration.
For quick visualization, KURZ Design Management uses its in-house software DREAMCOMPOSER®. This allows breathtaking digital 3D visualizations to be created in no time at all. The effects and colors of the design can be realistically displayed and checked using the software.
With DREAMCOMPOSER® software, you can quickly create and share high-quality digital 3D mockups and design drafts. Learn more about the software and subscription options.
The high-quality cardboard for the refined outer packaging comes from our long-standing KURZ partner and paper manufacturer Sappi. Sappi is a leading global supplier of everyday materials made from renewable wood fibers.
KURZ Design Management has many years of experience and in-depth expertise in developing unique and sustainable embellishment solutions. Do you want your products to make a real impression at the point of sale? Together with highly specialized subsidiaries and industry partners, KURZ is your best solution partner for realizing your projects. From the initial idea to the decorated product, we are at your side with first-class design consulting, high-quality embellishment products, and perfectly coordinated machine solutions.
