Trends@KURZ

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Brand trust and long-term customer loyalty are the pillars of a successful company. The packaging design plays a decisive role in the brand experience. Our design team at KURZ knows: Design doesn't just mean creating visual incentives at the POS. It also conveys credibility and acts as a brand ambassador between the customer and your product. Successful brand communication combines aesthetics with customer contact. At the same time, our designs meet the growing challenges of globalization, automation and sustainability. Our innovative and attractive product concepts are not just a snapshot. They reflect on the trends of today and tomorrow and offer you the opportunity for a long-lasting customer relationship.

60° - Creative Boxes to Inspire

Every year, we put our finger on the pulse of time and observe which socio-cultural developments will be sparking new creative forms of expression. By looking to the future, we are also playing with time. Where will the next hours, minutes, seconds take us?  Where are the boundaries, which cracks are opening up, where is change about to happen?

As the trend to greater depth and more substance continues to spread, it marks the end of a period defined by extreme opposites and bewildering movements. Everything has depth, has social criticism at its core, and acts as a driver for a new creative urge. From a yearning for sensual IRL (in real life) experiences in a digital world, pointing a finger at injustice, celebrating maximum moderation or satirical denouncement, none of these four main trends are superficial, none are purely decorative.

Design Concepts 60°

Creative Boxes to Inspire by LEONHARD KURZ

The New Drama

#blood and skin

#dramatic storytelling

#tragic beauty

#design into fine arts

#baroquespiration

#lost place vision

Discover1

The Great Analog

#meta world exit

#everything but digital

#learning from icons

#good old ideas

#DiY branding

#irl appreciation

Discover2

The Non Sense

#extend interpretation

#absurd innovations

#punk24

#normal provocation

#meaning distortion

#values in disguise

Discover3

The Very Nothing

#poetic activism

#maximizing nothing

#celebrating lack of space

#purity embodied

#hidden temptation

#silence of the brands

Discover4

Trend Colors Vol. 13

The New Drama

  • Red On Stage COLORIT® 307007
  • Silent White COLORIT® 307073

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The Great Analog

  • Blue Touch LUXOR® 111354
  • Iconic Brass LIGHT LINE® Laser 946060

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The Non Sense

  • Meme Green LUXOR® 111358 N
  • Pinky Rosy LUMAFIN® 722 Red

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The Very Nothing

  • Gentle Metal LUXOR® 111356 N
  • Soft Brown LUMAFIN® 751 Brown

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If you want to find out more about the KURZ Trends and our packaging design or want to book a trend presentation, please contact us now.


boxes No. 3: Striking Out for More Humanity

Ever more visibly, the artificial is becoming real, the real artificial. And yet: despite the metaverse, AI, virtual reality and Co., we’re focusing more on what it means to be human per se. This is putting the brakes on the rapid change that has in some cases inspired totally vague forms of expression. Instead, when it comes to expectations of future technologies, Generation Z is demanding clear statements and reflection. Artificial intelligence is creating new possibilities for that too. The upcoming age groups are acquiring a lot of buying power and want computer-generated infinity to be reflected in real product worlds as well.

Design Concepts

boxes No. 3 by LEONHARD KURZ

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#Name it to deal with it

#global warning

#wear the truth

#fight for change

#repair culture

#friends are the better therapists

Discover1

Go Social

#Downscaling

#For everyone

#Non Elite is the new Elite

#Lean & Austerity

#Neighbourhood Love

#Community hub is the new showroom

Discover2

1000 Universes

#digital fairytales

#take u to a another dimension

#observing worlds

#view reality with distance

#dream separee

#padded

Discover3

Uber World

#Stretching Your Imagination

#Immersive Experience

#Sensoric Reset

#Art Unlimited

Discover4

Discover Our VOL 12 Trend Colors!

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  • Deep Dark LUMAFIN® 791
  • Emerging Yellow LUXOR® 111004
  • SILVER LINE® Blur

Discover

Go Social

  • Connecting Teal LUXOR® 111008
  • Society Red LUXOR® 111006
  • SILVER LINE® Thread

Discover

1000 Universes

  • Meta Violet LUXOR® 111005
  • Blue Infinity LUMAFIN® 743
  • SILVER LINE® Warp

Discover

Uber World

  • Matt Art COLORIT® V 307047
  • Above Purple LUXOR® 111007
  • SILVER LINE® Over

Discover

If you want to find out more about the KURZ Trends and our packaging design, please contact us now.


View What's Next: boxes No. 2

Capture what’s moving the world. Visualize what’s shaping people’s outlook on life right now. That’s 'boxes'. Our translation of current trends into packaging design. Outside, sustainably timeless, versatile, reusable. Inside, four radically different designs – and yet everything fits together seamlessly. Packaging and explanation. Cause and effect. Sense and purpose. Our interpretation of an age in which the details have a lot in common. What? Unbox, touch, read.

This year our goal was to:

A box ready for shipping

A new color for our trend packaging series – a beautiful gray!

Create a packaging, that is easy to recycle

#0 Outside Box

boxes No. 2 by LEONHARD KURZ

This year our series received a new color. An elegant gray which will represent our KURZ Trends.

The gray Outside Box can be used directly for shipping. On the simple white label, you can write an address or add an individual name or text. With our TTR technology we highlighted the letters in silver and individualized each box with a number from 1-1,200 showing that this is a limited edition. After opening the label perforation and the box latch, the box will unfold to reveal the four trend topics hot stamped with LUXOR® 377.

Our new boxes No. 2 and Trend Colors:

#1 Random

  • Curious Lime COLORIT® GLOSS 307033
  • Analog Brown LUXOR® 110683
  • LIGHT LINE® Edit

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#2 Control

  • Conductive Blue LUXOR® 110684
  • Complex Rosé LUXOR® 110685
  • LIGHT LINE® Coding

Discover

#3 Dark Matter

  • Disruptive Silver LUXOR® 110686
  • Mystic Glow COLORIT® PEARL 307035
  • LIGHT LINE® Amorph

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#4 Boldism

  • Attentive Green COLORIT® V 307037
  • Blunt Red COLORIT® GLOSS 307034
  • LIGHT LINE® Blow Up

Discover

If you want to find out more about the KURZ Trends and our packaging design, please contact us now.


Box next to Box. two

Winner of the Red Dot Award 2021

Unboxing what’s next: That’s what our designers at KURZ are passionate about. In order to track down new design approaches, they keep a constant and curious eye on what’s driving the world. This passion for new trends was recently rewarded with the Red Dot Award 2021. So let’s get inspired by our creative spirit and discover the second edition of our design series ‘Box next to Box’. Four new trends, eight attractive colors and breathtaking holographic patterns are waiting for you to discover – step by step, and box by box. So take a good look, because sometimes pictures say more than a thousand words.

New Trend Colors by KURZ:

The Outcry

  • LUXOR® Rebel Orange
  • LUXOR® Graffiti Pink
  • LIGHT LINE® Choice

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Re.Master.Y

  • LUXOR® Mastered Green
  • LUXOR® ReBlue
  • LIGHT LINE® Crossing

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CyBorn

  • LUXOR® Virtual Purple
  • COLORIT® Blue Dimension
  • LIGHT LINE® Winding

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HERfection

  • LUXOR® Satin Cream
  • LUXOR® Soft Turquoise

Discover


Box next to Box. one

Design Trend: Hot Stamping

The first edition of 'Box next to Box' provides a stunning source of creative possibilities. With our concept we reach the next steps in terms of inspiration. It is directed to all dedicated design lovers, communication pros, established brands, artists, graduating classes at academies and talented autodidacts. Besides giving you an overview of all four KURZ Trends, our 'Box next to Box. one' introduces the latest KURZTrend Colors by means of four stunning boxes. Revealed by pushing the inner drawer sideways like a drawer, our new inspirations for designers come to light.

In the confusion of conflicting tendencies it’s more important than ever before to filter out the ones with prospects. For designs that start at the point where ideas turn into innovative products, that embody a zeitgeist that wants more than just consumption. So take your time and view what’s next …

Box next to Box. one: Trend Colors

ARCHIVE

  • LUXOR® Merging Teal 
  • LUXOR® Brown Reset
  • LIGHT LINE® Library

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SUPA FUNC

  • LUXOR® Signal Orange
  • ALUFIN® Lucid Silver

Discover

BLACK MIRROR

  • LUXOR® Lost Purple
  • LUXOR® Red Vision

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CLEARANCE

  • LUXOR® Matt Terra
  • LUXOR® Combo Green
  • LIGHT LINE® Basic

Discover


Box in Box – 4th Generation

Award-winning Design Concept

Design is a thrilling mix of sophistication and functionality. Today the market is flooded with professional designers next to amateurish wannabes. The difficulty increases for you, as customer, to find the real magicians from the world of creativity and fantasy. But what is a better signpost than a real design award? Rewarded with the Red Dot Design Award, you can trust the professional high potential of our design concept Box in Box. The Box in Box series is based on the newest impetus and each Box translates one trend into a visible and tangible experience. Take a fourth step forward and explore the latest KURZ Trends translated into design – step by step and box by box.

 

The Concept:

This is based on the well-known Matryoshka dolls from Russia: One piece fits inside another, larger one, to create a complete set of five nesting pieces. After opening the first box, the second one appears – a little smaller in size and ready to reveal the next.
Curiosity keeps you unpacking one box after the other, providing new inspiration for designers, not only regarding the four trends featured but in terms of the creative possibilities offered by hot stamping as well. With the fourth edition of Box in Box, we offer you a stunning source of inspiration that's sure to arouse your curiosity.

Box in Box Trend Colors:

Tomorrowland

  • LUXOR® Strato Sky
  • LUXOR® Amorphous Blue

Discover

Magic Realism Nuvo

  • LUXOR® Mysterious Ruby
  • LUXOR® Soft Copper

Discover

Stimulus

  • LUXOR® Beyond Blue
  • LUXOR® Brisk Green

Discover

Anonymous

  • LUXOR® Dark Blur
  • LUXOR® Rusty Earth

Discover


Fashion Inspiration Book

Catch the Seasonal Spirit

ARCHIVE

#looking back

#reset creativity

#the past is now

Discover1

SUPA FUNC

#embracing change

#life follows function

#heavy duty

Discover2

BLACK MIRROR

#deep reflections

#inner demons

#lost in digitalization

Discover3

CLEARANCE

#basic elements

#luxe of less

#material matters

Discover4
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