Striking out for more humanity
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Latest Design Trends
Winner: Red Dot Design Award Label
Every year, we put our finger on the pulse of time and observe which socio-cultural developments will be sparking new creative forms of expression. By looking to the future, we are also playing with time. Where will the next hours, minutes, seconds take us? Where are the boundaries, which cracks are opening up, where is change about to happen?
As the trend to greater depth and more substance continues to spread, it marks the end of a period defined by extreme opposites and bewildering movements. Everything has depth, has social criticism at its core, and acts as a driver for a new creative urge. From a yearning for sensual IRL (in real life) experiences in a digital world, pointing a finger at injustice, celebrating maximum moderation or satirical denouncement, none of these four main trends are superficial, none are purely decorative.
Ever more visibly, the artificial is becoming real, the real artificial. And yet: despite the metaverse, AI, virtual reality and Co., we’re focusing more on what it means to be human per se. This is putting the brakes on the rapid change that has in some cases inspired totally vague forms of expression. Instead, when it comes to expectations of future technologies, Generation Z is demanding clear statements and reflection. Artificial intelligence is creating new possibilities for that too. The upcoming age groups are acquiring a lot of buying power and want computer-generated infinity to be reflected in real product worlds as well.
Capture what’s moving the world. Visualize what’s shaping people’s outlook on life right now. That’s 'boxes'. Our translation of current trends into packaging design. Outside, sustainably timeless, versatile, reusable. Inside, four radically different designs – and yet everything fits together seamlessly. Packaging and explanation. Cause and effect. Sense and purpose. Our interpretation of an age in which the details have a lot in common. What? Unbox, touch, read.
This year our series received a new color. An elegant gray which will represent our KURZ Trends.
The gray Outside Box can be used directly for shipping. On the simple white label, you can write an address or add an individual name or text. With our TTR technology we highlighted the letters in silver and individualized each box with a number from 1-1,200 showing that this is a limited edition. After opening the label perforation and the box latch, the box will unfold to reveal the four trend topics hot stamped with LUXOR® 377.
Unboxing what’s next: That’s what our designers at KURZ are passionate about. In order to track down new design approaches, they keep a constant and curious eye on what’s driving the world. This passion for new trends was recently rewarded with the Red Dot Award 2021. So let’s get inspired by our creative spirit and discover the second edition of our design series ‘Box next to Box’. Four new trends, eight attractive colors and breathtaking holographic patterns are waiting for you to discover – step by step, and box by box. So take a good look, because sometimes pictures say more than a thousand words.
The first edition of 'Box next to Box' provides a stunning source of creative possibilities. With our concept we reach the next steps in terms of inspiration. It is directed to all dedicated design lovers, communication pros, established brands, artists, graduating classes at academies and talented autodidacts. Besides giving you an overview of all four KURZ Trends, our 'Box next to Box. one' introduces the latest KURZTrend Colors by means of four stunning boxes. Revealed by pushing the inner drawer sideways like a drawer, our new inspirations for designers come to light.
In the confusion of conflicting tendencies it’s more important than ever before to filter out the ones with prospects. For designs that start at the point where ideas turn into innovative products, that embody a zeitgeist that wants more than just consumption. So take your time and view what’s next …
Design is a thrilling mix of sophistication and functionality. Today the market is flooded with professional designers next to amateurish wannabes. The difficulty increases for you, as customer, to find the real magicians from the world of creativity and fantasy. But what is a better signpost than a real design award? Rewarded with the Red Dot Design Award, you can trust the professional high potential of our design concept Box in Box. The Box in Box series is based on the newest impetus and each Box translates one trend into a visible and tangible experience. Take a fourth step forward and explore the latest KURZ Trends translated into design – step by step and box by box.
This is based on the well-known Matryoshka dolls from Russia: One piece fits inside another, larger one, to create a complete set of five nesting pieces. After opening the first box, the second one appears – a little smaller in size and ready to reveal the next.
Curiosity keeps you unpacking one box after the other, providing new inspiration for designers, not only regarding the four trends featured but in terms of the creative possibilities offered by hot stamping as well. With the fourth edition of Box in Box, we offer you a stunning source of inspiration that's sure to arouse your curiosity.
