Get inspired by KURZ at Labelexpo in Barcelona!

Immerse yourself in the world of innovative label embellishment – from creative design trends and efficient production solutions to unique embellishment effects. Visit us at Booth 73 in Hall 3 and discover our technologies live on site, see real label embellishment solutions in action and get inspired for your future designs.

Innovation you can touch

Put our combination of creative embellishment options and technological excellence to work for you. We’ll be presenting new ideas and innovations that aim to optimize your processes, scale your production, and turn your labels into eye-catching designs through embellishment.

Take your creativity to the next level

Dive into our cutting-edge innovative label and packaging designs and set yourself apart. As a pioneer and trendsetter, we forge new paths in creating unique point-of-sale impact with high-quality embellishment solutions – digitally visualized in 3D with our DREAMCOMPOSER® software. Create your desired designs for labels in no time at all – and turn your visions into reality
 

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Take your efficiency to the peak

Learn how powerful digital embellishment technology can elevate your production. With solutions like the DM-UNILINER 3D and MCUBE®—developed by our subsidiary MPRINT—you’ll gain next-level efficiency and flexibility. MPRINT delivers the latest innovation in late-stage customization, designed to meet the demands of today’s label production See the machine in action, plus get the chance to immerse yourself in digital embellishment technology with a 360° interactive experience.

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Take your embellishment to the top

In combining innovative design capabilities with outstanding embellishment technology and industrial efficiency, we’re able to set today’s leading embellishment trends. Experience embellishment solutions for hot stamping, cold transfer and digital transfer that offer maximum precision, fascinating brilliance and striking effects. Discover unique finishes for labels, that set new standards in quality, understatement and flexibility.

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take your
creativity
to the next level
Open up new horizons

Take your creativity to the next level

Get a glimpse of stunning label and packaging designs that attract immediate point-of-sale attention. Where others stop, LEONHARD KURZ goes further and opens up new horizons in design and creativity. Learn how you can create unique designs with our high-tech software DREAMCOMPOSER® and immerse yourself in vibrant colors, powerful effects and key trends. Turn your visions into digital reality.

DREAMCOMPOSER®

Visualizing embellishment

Enjoy the ultimate user experience with our DREAMCOMPOSER® software. Quickly visualize high-quality embellished labels in 3D and take advantage of more than a hundred transfer decorations and exclusive effects. Easy, creative, digital.

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Design + Embellishment Trends

Pushing boundaries!

Are you ready to break new ground and become a trendsetter? Discover exciting possibilities for the label industry and create eye-catching new designs with leading technology. Turn unique label ideas into groundbreaking creative expressions – and add more WOW at the POS experience.

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take your
efficiency to
the peak

Technology that raises the bar

From hot stamping and cold transfer to cutting-edge digital embellishment, Labelexpo is your chance to explore our full range of innovative technologies for efficient and flexible label production.
Spotlighted at the booth: the DM-UNILINER 3D, the MPRINT MCUBE®, and an exclusive new product debuting live during the show.

Discover how to maximize your ROI with industry-leading efficiency and stunning embellishment quality, and take your label production to the next level.

Digital embellishment

DM-UNILINER 3D - Increase capacity with single-pass efficiency

Glossy UV spot coatings, relief structures and digital metallization – get it all in a single pass. With our high-performance DM-UNILINER 3D for roll applications, you can bring 3D effects to labels with precision and speed.

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Hot stamping

Stamping effects that leave a lasting impression

Create labels that stand out — visually and to the touch. Our hot stamping solutions, powered by high-precision stamping dies manufactured by Hinderer + Mühlich, deliver crisp detail, brilliant finishes, and tactile depth. Achieve striking effects with maximum process reliability and consistent high-quality results.

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Cold transfer

More impact, less effort

Looking to produce metallized embellishment in reliable, efficient and sustainable ways? With our cold transfer solutions, you can achieve brilliant results directly in the printing process. Suitable for large formats, our solutions deliver impressive embellishment while also efficiently saving resources.

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MPRINT MCUBE®

Flexibility in color

Get more out of every print run. MPRINT’s compact, full-color solutions integrate seamlessly into existing production lines — whether you're working with sheets, rolls, small runs, or multiple variants. With smart technology from our experts at MPRINT, you can meet complex customization needs with precision, speed, and outstanding quality.

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Live projects

Get up close

Watch the DM-UNILINER 3D in action and see how it creates high-impact, 3D digital label embellishments with precise, tactile effects. Plus, explore the latest in late-stage customization from our subsidiary MPRINT — demonstrated live at our booth.

360° Tech Deep Dive

Step into our 360° interactive experience

Explore digital embellishment from every angle with our 360° Tech Deep Dive. From real-time simulations to interactive demos, immerse yourself in the future of label production — precise, innovative, and unmistakably KURZ.

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take your
embellishment
to the top

Discover how our embellishment solutions can do more than just visually impress audiences. Visit our booth at Labelexpo and see spectacular new products made to win over customers with brilliant finishes, tactile textures, stylish security and top quality. We combine the highest design standards with environmentally-conscious materials and processes.

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Simply luxurious

With silver metallic effects, SILVER LINE® offers a luxurious experience for the senses. Discover full-surface decoration, fine details and diffractive elements that create compelling optical depth and exciting contrasts – for hot stamping, cold transfer and digital embellishment.

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Embellishment in a class of its own

Discover how your labels and packaging can become point-of-sale superstars with LIGHT LINE®. Achieve exciting diffractive effects, bold 3D designs and impressive hologram effects using hot stamping, cold transfer or digital embellishment. Plus, create spectacular, semi-transparent effects that integrate your products into the design with LIGHT LINE® inVISIBLE. Don’t miss out: visit us and discover how to bring premium product designs to life.

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Spectacular effects

Unlock completely new label ideas with LUMAFIN®. Using hot stamping, cold transfer or digital embellishment, you can design exciting color overlays with semi- or fully-transparent effects. Discover unique creations for labels and packaging and enjoy pure design freedom.

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Universal genius for narrow web flexographic printing

Meet KPW XU, our multi-talented product for cold transfer finishes on various surfaces. The cold transfer solution for narrow web flexographic printing delivers brilliant gloss along with reduced carrier thickness that conserves resources.

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Top-class hot stamping all-rounder

Do more with our brilliant top-class hot stamping all-rounders – the LUXOR®/ALUFIN® M series. Whether matte or high-gloss styles, tactile effects or a variety of colors, you can expect high-quality finishes in proven KURZ quality.

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KURZ SCRIBOS’ TRUSTSEAL® technology protects wine products from counterfeiting while enhancing their visual appeal. Visible and hidden elements ensure fast and reliable authentication.

A strong example: Austrian winemaker Willi Opitz and his “Pole Position” series. The label reflects his passion for motorsports, paired with TRUSTSEAL® tech and a striking depth effect – unique and secure.

Diffractive effects shift with viewing angle, making replication difficult. Each feature is tailor-made.

On May 8, 2025, Opitz received the “Vinopreneur” award from the University of Graz, with special mention of the “Pole Position” label.

Visit us at Labelexpo to see how KURZ SCRIBOS protects and elevates your brand.

Discover our system-coordinated complete package: high-performance digital embellishment machines, high-quality digital embellishment , and efficiency-enhancing application software. We'll show you how to revolutionize the market.

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Digital Embellishment Solutions

DIGITAL METAL® transfer foil gives labels brilliant metallic effects: full-surface enhancements, intricate details, variable designs, digital personalization, and high-gloss highlights – perfectly suited for digital embellishment processes, all without the need for tooling changes.

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Optics + haptics = perfect embellishment

The hot stamping dies from Hinderer + Mühlich (H + M) are more than just tools. Discover how you can add real value to your label design at Labelexpo. Exceptionally precise, remarkably versatile, and always reliable — H+M’s stamping solutions offer an extraordinary variety of patterns and textures, all delivered in outstanding, premium quality.

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Digital added value directly on your product

With the Digital Product Pass PLUS, you can offer your customers a new digital product and service experience—simply scan the code on the product to get instant access to product information, instructions, replacement parts, live support, warranty, service finder, and much more.

Remember: The Digital Product Pass is also part of the upcoming EU Ecodesign Regulation (EU 2024/1781), which will apply from 2027. Take advantage of the benefits for your brand and customers today.

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Innovative strengths combined

LEONHARD KURZ and its wholly-owned subsidiary SCRIBOS have combined their expertise in product protection under the new KURZ SCRIBOS brand.

Visit our booth and discover how the combination of optical security features such as TRUSTSEAL® and TRUSTCOLOR®, as well as digital technologies such as ValiGate® and SCRIBOS 360, effectively protect your brand from product piracy, while creating fascinating interactive brand experiences.

Learn how the synergy of high-quality security solutions not only increases product appeal, but also makes your products secure with modern digital tools. Be inspired and shape the future of your brand with us. We look forward to welcoming you in person at our booth!

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Sustainable and efficient thanks to slim technology

Learn more about our slim technology, which impresses with its reduced material usage and optimized coating layers with outstanding stamping results. Users benefit from longer production runs and a higher number of running meters per roll—while also enjoying improved gloss. The technology significantly reduces the use of PET carriers, which lowers material consumption, waste volume, and disposal costs. Products such as KPW XU slim and ECOFIN® CWO slim are already based on this innovative technology. In addition, as with all KURZ product applications, the “no foil, transfer only” principle ensures that no plastic film remains on the end product. Sustainability is a holistic concept at KURZ: With the RECOSYS® 2.0 take-back and recycling system, excess carrier materials from selected hot stamping products can be converted into high-quality rPET, which can be reused in everyday products such as textiles. With this approach, KURZ is pursuing the goal of establishing a true circular economy.

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