Aura Print, an expert in every type of digital, litho, and large-format printing,is aware of this fact – because the printing company has done its research and discovered that end customers often want high-quality business cards. This is why the British company wants to give business card providers the opportunity to expand their product portfolio accordingly.
Based on customer surveys and sales data, Aura Print knows very well that if you sell business cards but don’t offer a wide range of finishing options, you’ll miss out on sales. In addition, more and more end users are choosing to upgrade their business cards to a more luxurious, high-quality finish instead of going with the industry standard.
The challenge for Aura Print was therefore to offer its customers as many paper and finishing options as possible so that they could impress their buyers with their unique products.
Our DM-LUXLINER meets all these requirements and offers cost-efficient digital decorations on paper and cardboard – even for very small orders. “A wide range of substrates and finishes is the key to upselling. Thanks to the DM-LUXLINER, our offering is one of the most extensive in the industry,” says Liam Smith at Aura Print.
“Aura Print is all about choice. Our customers come back time and time again because we give them unique products. It’s not the price that leads to loyalty, but our product quality and service. And that’s impossible without a reliable partner like LEONHARD KURZ,” says Liam Smith, explaining the decision in favor of the DM-LUXLINER.
Whether customer-specific adaptation, customization, small order, or special edition – LEONHARD KURZ’s digital transfer capability knows no bounds. The DM-LUXLINER belongs to the absolute premium class for digital finishing in the market – when standard is not an option.
