Founded in 1913, the family-owned company is one of the world’s leading packaging manufacturers for the health care, beauty care, and consumer brands segments.
With its innovative coating systems for the graphic industry, Steinemann DPE is one of the world’s leading manufacturers in the finishing of print products.
The online portal reports comprehensively on developments in the world’s most important luxury packaging markets.
The communications designer develops conceptual solutions and creates appealing designs for both digital and print projects for brands and companies.
Analogous to the spectacular designs showcased at the trade fair and the packaging presented in the magazine, the cover of Formes de Luxe naturally needed to radiate pure luxury, stand out visually, and reflect the combined expertise of everyone involved. The aim was to create a design with haptic relief effects - not an easy task during the digital finishing process in sheet-fed printing. A bespoke shade of dark green also needed to be used to match the Fall season.
Georg Plass, who has been working as an independent designer for various renowned clients and agencies since 2009, remembers:
The ambitious cover design was implemented with the DM-MAXLINER 3D. The finishing machine developed by Steinemann DPE is a complete solution that enables the innovative combination of spot and relief coating and metallization in digital printing. This makes it possible to create print products with special, tactile 3D looks that are proven to be fully recyclable. All the advantages of digital finishing - such as fast job changes, high printing speeds, and low resource consumption - are fully retained.
For Alissa Demorest, Editorial Director of Formes de Luxe and Luxe Packaging Insight, the project surrounding the Fall 2022 issue was “A creative adventure from start to finish. The technical expertise of the teams from KURZ, the Edelmann Group, Steinemann DPE, and of course the designer Georg Plass has made this project both enriching and exciting!”
The DM-MAXLINER 3D is a real milestone in digital metallization for industrial-scale projects. LEONHARD KURZ and Steinemann DPE have combined over 40 years of experience in machine development in this extremely reliable construction. With the DIGITAL METAL® overall concept, KURZ offers a holistic strategy in which machine, consumables, and service all come from a single source.
Jürgen Stocker, Head of Sales & Product Management at Steinemann DPE, recalls enthusiastically: “I really liked the project because we had a go at something new with our digital finishing technology. We applied our digital coating as a decoration element to KURZ DIGITAL METAL® - it worked wonderfully, and I think the result looks amazing!”
Claudia Winter, Marketing & PR Director of the Edelmann Group, also reports only positive things about the collaboration with Formes de Luxe: “This project proves that, as a team, you can achieve anything if you set your mind to it. It was an indescribable feeling to hold the magazine in our hands for the first time. Thank you for this unforgettable, creative, and successful journey.”
It is therefore all the more pleasing that the Edelmann Group has adapted the jointly created cover design for further use - namely for the packaging of a promotional gift from Dr. Grandel. A long-standing customer of the Edelmann Group, the manufacturer of high-quality cosmetics had previously finished one of its product packagings with the DM-MAXLINER 3D and even received the German Packaging Award for it.
Wolfram Hahn, Sales Director France at the Edelmann Group, explains how the design adaptation came about: