Lining your own pockets as the only goal? Gen Z doesn’t tolerate that. Ownership comes with responsibilities. To do more for the community. To ensure more diversity, equality, inclusion, climate and environmental protecting: abstinence instead of showing off is the new prestige. Tenting with a Porsche? Why not. An old compact car with a luxury interior? Sure. Social housing as a design statement? Wonderful. Even starlets are committing to social responsibility. All this is manifesting itself in a reduction of materials too. For a better recycling rate. For a good climate. With and for each other.