Flensburger Brauerei Emil Petersen GmbH & Co. KG is Schleswig-Holstein’s largest private brewery. Its hallmark since 1888: The swing top bottle for the unmistakable ‘plop’ sound.
The printing company in Germany’s far north is part of the Ellerhold Group, which produces posters, labels, packaging, and displays at a total of seven German locations.
The Hamburg-based design team led by Stefan Wredenhagen and Sibylle Helmholz has been supporting its customers with visionary ideas and creations for over 20 years.
Flensburger’s new brand image is more open and fresh, with the labels more clearly structured and looking tidier overall. The gold and silver shades (gold for alcoholic and silver for non-alcoholic beverages) were used more selectively and sparingly. In addition to the more modern design, the focus was also on more naturalness and sustainability in both the material used and the finishing, because until now the labels were mainly made of metallized paper in other European countries.
says Heike Zilm, who is responsible for the label relaunch.
KURZ LABEL WEEKS had exactly what was needed: Ellerhold Glücksburg GmbH from the municipality of Wees near Flensburg was commissioned to do the printing.
The label finishing was carried out by the Ellerhold printing company using KURZ ECOFIN®. The cold-transfer decoration impresses with brilliant printing results on a thin 10 µm transfer carrier (formerly 12 µm), which now uses 17 percent less material and can save on roll changes by increasing the roll running meters. Printing is done on white, slightly textured paper instead of the usual predominantly metallized paper - this fulfills the desire to act more sustainably and also more regionally, with the already well-established printing company Ellerhold as a partner.
reports Birger Christiansen, Managing Director at Ellerhold.
The skilled cooperation between Flensburger and Ellerhold was already established, so that going forward, according to Flensburger, several million bottle labels are to be created at Ellerhold each year using ECOFIN®.
As an innovation driver, we have improved the efficiency of the cold foil process with unique decoration solutions all around. In line with our aspiration to ‘be a green leader,’ we always lead the way in terms of sustainability and, in addition to the thinnest decorative layers on the market, we also offer deinkable and compostable finishing qualities as well as fully recyclable transfer products with a PET take-back and reuse system that is unique in the industry. But we are not only a provider of innovative complete solutions, where our customers get machines, software, consumables, and service from a single source, but also a competent and well-connected partner. In short: KURZ doesn’t do anything in half measures! Neither do its partners, which is why Ellerhold, Flensburger, and KURZ form the perfect triad. Various transfer products were therefore supplied for test purposes, and the Ellerhold printing company was on hand to provide advice on technical questions. The result of this professional collaboration was a stunning label that can now shine at the POS.
Here’s what Michael Teschmit, Sales Expert Industry Labels / Brands & Designers at LEONHARD KURZ, says about the partnership:
